Client Philip Morris International
Project IQOS at Summer Festivals
Director Tiago Monteiro
Production Unset Studio
Cam Op Rúben Arede and Tiago Monteiro
Editor Rúben Arede
Color Grade Rúben Arede
Motion Design Rúben Arede
Philip Morris International (PMI) is one of the world’s leading tobacco companies. IQOS is one of PMI's smoke free businesses.
MEO Kalorama was held for the first time in 2022, in Parque da Bela Vista, and featured Arctic Monkeys, The Chemical Brothers and Nick Cave & The Bad Seeds as headliners. According to the organizers, around 112,000 people attended the festival over the three days, more than 30% of them foreigners.
The festival, organised by Spanish promoter Last Tour, has music, sustainability and art as its "three fundamental axes".
